The goal of MedAID is to increase the overall competitiveness and sustainability of the Mediterranean marine fish-farming sector, throughout the whole value chain. Despite the positive general trend in the growth of this industry, in recent years, seabream and seabass production has experienced problems of economic performance that affect companies’ competitiveness. Whereas economic research has covered almost all aspects of the economics of other species such as salmon, the same attention has not been given to seabass and seabream. In this context, the MedAID Project, through its Work Package 6 (Improving business performance and development of strategic marketing plans), focuses its research on various topics relevant for the seabass and seabream sector, such as assessment of economic efficiency; assessment of market efficiency; analysis of preferences and consumer behaviour; and economic analysis of technical improvements and innovations.
This Deliverable presents the results and conclusions of two tasks: i) Task 6.3 (Communication tools in Mediterranean aquaculture), whose main goal is to analyse the sources of information that give rise to positive or negative reactions on the demand side, which may affect market volume and prices; and ii) Task 6.4 (Assessment of preferences in the retail/consumer segment), which aims to assess consumers’ and traders/retailers’ preferences and willingness to pay for product attributes by using hedonic and choice models.Continue reading