MedAID task 6.2 focuses on the analysis of market equilibrium by the estimation of the supply and demand functions at various levels of the value chain and under different competitive environments. The market for seabass and seabream is periodically shocked by instability and price volatility, seriously compromising the profitability of the business and the survival of the industry (STECF, 2014, 2016, 2018). The analysis performed here attempts to identify the causes of this instability and to be used as reference for the development of strategic marketing recommendations to avoid upcoming risks and failures.
The analysis is performed at different levels which involve long and short term, international and national markets and disaggregated by value chain levels. Every model was tested for those National markets where information is available, with the required periodicity and in long enough series to fit with the minimum sample size. Unfortunately these data are not available or complete for all countries in the required format. However, the main national markets, covering about three quarters of total seabass and seabream consumption and production, are included in the analysis in one or several models.Continue reading
Aquaculture is a source of food, critical and essential to feed humanity and to ensure the world’s food security, and, also is a business that generates economic interest. This is clearly specified in the FAO’s 2016 State of Fisheries and Aquaculture report, which states that “aquaculture will become the main driver of change in the fisheries and aquaculture sector“. Aquaculture is the main productive industrial activity that will play a crucial role in providing solutions to the millennium challenges. Overall, this is the main idea that exists under the MedAID EU Horizon 2020 project.
Production and productivity of Mediterranean marine fish aquaculture, mainly seabass and seabream, are stagnating or growing slowly as a result of multiple and interrelated causes. To accomplish the objective of improving its competitiveness and sustainability, MedAID is structured in a series of interdisciplinary Work-packages (WPs) to assess technical, environmental, market, socioeconomic and governance weaknesses.Continue reading
Author/s: Violeta Stancu (Aarhus), Karen Brunsø (Aarhus), Irene Peral (AZTI), Elena Santa Cruz (AZTI), Begoña Alfaro (AZTI), Athanasios Krystallis (HCMR) and Luis Guerrero (IRTA)
The Mediterranean aquaculture industry is supplying steadily high volumes of fish. The development of new fish products for new customer segments can contribute to the expansion of the market and the long-term competitiveness of Mediterranean aquaculture.
The aim of the study reported in this deliverable (Deliverable 5.2) is to identify market segments, evaluate their potential for new fish product adoption and profile the key segments. In order to identify and profile consumer segments that are promising for new aquaculture fish products, data was collected in three European countries, Spain, Germany and France. Across the three countries, 1500 consumers answered a questionnaire and provided information regarding their food-related lifestyle, the frequency of buying and consuming fish, several psychological characteristics related to fish or aquaculture fish as well as socio-demographic characteristics.Continue reading
Author/s: Irene Gartzia (AZTI), Irene Peral (AZTI), Begoña Alfaro (AZTI), Sonia Riesco (AZTI), Elena Santa Cruz (AZTI), Athanasios Krystallis (HCMR), Karen Brunso (AU), Violeta Stancu (AU), Anna Claret (IRTA), Luis Guerrero (IRTA)
Mediterranean aquaculture industry faces new challenges in an increasingly globalized market with competitiveness as the key factor and in which Innovations in the supply chain are as important as innovations in production. With and Increasing fish demand Aquaculture will be the clearly most important seafood production technology in next years.Continue reading