Meet our team – WP5 – Product development, market and consumer assessment

The changes that the European consumer is experiencing in terms of new lifestyles, trends and habits in food purchasing and consumption, and others as increasing food environmental awareness, are influencing the development of innovations in the food market regarding new products concepts but also affecting production and market strategies and commercialization channels.

Mediterranean aquaculture industry faces these new challenges in an increasingly globalized market with competitiveness as the key factor and in which Innovations in the supply chain are as important as innovations in production. With and Increasing fish demand Aquaculture will be the clearly most important seafood production technology in next years.Continue reading